Meet #9: Thursday 20th September 2018 at Tramshed Tech

The concept of ‘local search’ is more important (and talked about) than ever – mobile first, entity first and voice search are changing how people search and what results they’re served. In this talk, Claire covers the changing search landscape and details 15 key tactics for local SEO success, and 5 that you really shouldn’t be using. Ever.

From the organiser: Our first Local SEO talk! Claire has been a long-term supporter of Cardiff SEO Meet, coming to multiple meetups (even trekking it in from Pembrokeshire every time!) so we’re delighted to have her speak.

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It has become cool to be data driven. The use of smart analytics is allowing brands to drive improvements in their marketing activity without the need for guesswork. In this talk Russell will go through a number of ways that brands are using data and show where they are not always seeing the full picture. This will range from the basics like conversion rate through to his topic of expertise and passion, marketing attribution! Come to this talk to learn more about the mistakes even big brands are making and ensure that you’re set for an accurate and actionable analytics led future!

From the organiser: Attribution is such an important topic. What if you’re incorrectly attributing your business’ conversions? Or what if SEO is doing better for you than you realise? Russell is a renowned speaker on the subject, regularly speaking at conferences worldwide – so we’re in for a treat.

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