James Davies, Compass Media Relations
PR & SEO: It's Complicated
Historically, PR and SEO are two different schools; two schools that have moved closer together during recent times. As SEO looks to shade its tag as a dark art, whilst PR continues to battle for dominance in a world of online content, how can both disciplines utilise one another?
From the organiser: I’ve worked alongside James on a number of projects and he is one of the few PRs locally who ‘gets’ the SEO side of PR, i.e. trying to get that coveted inbound link. Think of this as a ‘what a PR can teach SEOs about PR’ type talk. Not sure about that “dark art” comment though… ๐