Meet #14

In this talk, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.

From the organiser: We’ve had a couple of on-site/technical SEO talks in the past, but nothing related to migrations specifically. It’s an important topic – get it wrong and the results can be disasterous – so Faye’s talk will be critical for anyone planning one in the future.

RampTshirts.com launched an innovative email marketing campaign that has brought them many new customers, international attention, and has been written about in multiple languages as an example of how you can build smart, automated marketing campaigns with zero budget. Neil’s talk will show how they did it, and how you can too.

From the organiser: Not an SEO talk per se, but there’s still a lot we can learn from Neil’s company’s approach to marketing and outreach – plus there is a bit of an SEO tie-in (on the link building front).