Meet #13

Anyone can read blog posts and listen to podcasts and then call themselves a digital marketer. I know because that’s exactly what I was doing 9 years ago. Guzzling content and implementing the findings – and learning the hard way that a tactics-first approach gets messy. Fast. I started out as a graphic designer and, although I don’t design anymore, design-led thinking has been an invaluable asset. In this talk I’ll run through 7 challenges I’ve faced along my career and how applying design-led thinking had dramatic results.

From the organiser: A massive thank you to Louis, who’s filling in at the last minute to replace Stacey, who sadly had to cancel due to medical reasons. This sounds like it’ll be a really interesting talk.

Remember the days when you could build a product then submit it to the Yahoo! directory and wait for the hundreds of visitors that would find it…

Well, directories are gone, Yahoo! is now Oath and I’ve still got things to launch. So Dom Hodgson bought a load of thick business books and used them to lift his monitor up on the desk a few inches and then does what he normally does. Wing’ed it. With a small budget, we try and advertise our products for the lowest possible price.

You won’t BELIEVE what happens next.

From the organiser: I remember seeing Dom at the first brightonSEO I ever went to (April 2012!) where he was the keynote speaker – and his talk was brilliant. This is likely to be a very funny and entertaining talk that’s also very enlightening. He’s also a massive Disney fan (if the pic didn’t give it away)…!