Russell O’Sullivan, Digital Thrive
Developing Personas for Customer Usability and Search Performance
Personas are nothing new, they have been talked about and developed over and over for many years, but how many brands or agencies actually use them? In today’s multi-device, touchpoint, channel world, it’s more important than ever to develop your site and content for the right audience. In this talk, Russell will go through an example of how he helped develop Customer Profiles and Audience Personas for a global brand, the frustrations in user testing, how it was implemented (merging 57 different country websites – which were pretty much all different versions under one brand – eek!) and the search engine successes! Plus he will happily send a PDF version of the Persona document to you for FREE!
